The Woow collection exudes positive energy. The designers let the wind of openness and freedom blow through the models: the shapes have become larger and more assertive, in a spirit that is as cool as it is trendy. They are reminiscent of the celebrated 70s, but completely reinvented.
An explosion of color and joy
The color palette has been adjusted to make way for the expression of a whole new joy. With refreshing shades and rainbow colors, the Woow spirit is driven to its peak. A freshness and energy that makes you want to let go and be surprised. More than ever – in these unprecedented times – a joyful and positive spirit is at the core of the brand: welcome to the land of eye-catching glasses. The inspiration comes from the 70s, where the hippie spirit and the height of chic merge. This results in special shapes: hexagonal, square or Panto's, the very best of the 70s with a touch of modernity.
BrightSight
The colors are sharp and vibrant and make the interplay of patterns subtle, enhanced by contrasting feather tips. The frames are expertly crafted, with iconic shapes and an eye for detail. Each frame contains a sense of humor in the form of a positive message in the temple tips. BRIGHT SIGHT: Look on the bright side,